Insights · ASI 360 — The Business Intelligence Engine (BIE)

Insights / Business Intelligence Engine

One dashboard for the whole funnel — sales to front door

The Business Intelligence Engine (BIE) is where every other ASI 360 subdivision reports up to. Ad spend from Agency. Camera + access events from Sentinel. Live POS + signage data from Software. Install milestones from Integration. Customer check-ins from your front-door access control. One source of truth, refreshed in real time, for the operator who needs the whole picture.

Sales & Revenue

POS revenue by hour / day / channel. Average ticket. Refund rate. Top items. Year-over-year. Synced from Toast, Square, Clover, Stripe, WooCommerce.

Customer Acquisition Cost

Spend by channel (Google, Meta, organic, referral) divided by attributed conversions. Per-channel ROAS. The number most operators don't know to the dollar — we surface it weekly.

Marketing Performance

Ad campaign performance, email open + click rates, social engagement, content ranking. Same dashboard. Sourced from Agency + Ad Engine + the GHL adapter.

Website & Traffic

Sessions, bounce, geographic distribution, conversion path, form-fill rate. Plausible / GA4 / Search Console rolled into one view, deduped, attributed back to your CAC.

Front-Door Check-In

Customer footfall at the actual physical door, sourced from access control + cameras via Sentinel. The conversion event that ties marketing spend to a body in your space.

Operations & Health

Service uptime, camera offline status, network failures, POS sync gaps, integration health. The ops side of the dashboard, alerting before you have a problem you don't know about.

The ASI 360 approach

Sales · Acquisition Cost · Marketing · Website · Check-In

Every operator we work with had pieces of this data scattered across 6–12 tools. BIE rolls them up into one picture so you can answer the question that actually matters: where is the next dollar best spent?

Ad Spend

Agency

Leads

Website + Forms

Calls

Telnyx + IVR

Check-In

Access + Cameras

Revenue

POS + Stripe

Questions BIE answers in one click

The operator questions most dashboards can't answer

What did each marketing dollar bring through the front door last month?
Which day-of-week / hour-of-day has the worst conversion gap?
Which ad channel produces the highest-value customers, not just the most leads?
Which inbound calls go unanswered — and what is that costing?

Which property in the portfolio is silently leaking revenue?
How does this week's footfall compare to the same week last year?
Where in the funnel is the biggest leak right now, and what is the fix worth?
If we shifted $X from channel A to channel B, what would the model predict?

BIE is included with every Standard+ build

If you're running an ASI 360 productized stack ($20K Standard or above), the BIE dashboard is included. If you have your own stack and just want the synthesis layer, ask about the standalone BIE subscription — we connect to whatever you're already using.

See a sample dashboard Book the $500 audit

Full-funnel synthesis.
One dashboard. Real-time refresh.